Asda Mobile goes back to where it all started. What can Vodafone deliver for the brand?
I read the headline twice when I saw this news. But yes, it was true, Asda Mobile is going back to Vodafone. I follow Asda closely – like a teacher likes to hear how a pupil succeeds in later life, I like to know how the brands I helped launch grow. I was aware that Asda was reviewing its options and commercials but considering how poorly the move from Vodafone to EE went some years back, I was, to say the least, surprised by this return. (more…)
