Consultancy

MVNE & Operator Engagement

In many markets globally operators are following a complementary strategy with MVNO partnerships, meaning that any MVNO will need to develop a pitch for why that operator should partner with them and demonstrate the incremental value that the MVNO will deliver.

Two of the biggest challenges facing a prospective MVNO are which operator to partner with, and which MVNE or MVNA solution to use.

In many markets across the world, operators are following a complementary MVNO partner strategy, whereby the MVNO pitches why they would make a great partner and demonstrate the incremental value that the MVNO will deliver.

Our MVNO consultants have pitched MVNOs to MNOs, and been on the teams reviewing the pitches and deciding who to take forward. This means they are uniquely positioned to help you develop the pitch that will secure the right outcomes and deals.

We have brokered wholesale deals on behalf of operators and MVNOs, negotiating the commercial models including revenue share, unit wholesale pricing, capacity based agreements or retail minus pricing.

We also offer MVNO Training which can give commercial teams on either side of the table the insight they need to negotiate successfully.

If you are an established MVNO we can support you with wholesale deal benchmarking, renegotiating your contracts or even developing a strategy to successfully migrate from your MNO host to a new, more competitive network operator.

For MVNE, MVNA or “MVNO in a box” deals, the negotiation is often simpler. The key factor is choosing the right vendor and ensuring that they have the right capability and roadmap of products and services to deliver success. That’s where experience of running competitive RFPs to select MVNx partners, both for network Operators and MVNOs can help. We know exactly what each party needs from the negotiating table, and we make it happen. 

To find out more check out our case studies or get in touch.

Marketing Strategy

Delivering rapid growth in our wholesale business is a strategic imperative for Three. Graystone Strategy deployed a team of experts across Strategy, marketing, training and PR and have delivered significant success in the short term whilst setting us up for continued growth. What I have loved most about working with Graystone is how collaboratively they have worked across the entire Three business. They really felt like they were permanent and fully committed members of our team.

Darren King Head of Business Development

Logo - 3 Wholesale

The Graystone Team gave us high quality advice particularly around areas in the commercial contract. They identified areas of risk and opportunity for us and delivered an extremely comprehensive report with clear actions for us to take.

Managing Director of Carrier Services.

Logo - Kenyan MVNO Network Operator

Having access to a team of subject matter experts AND industry specific content writers allowed us to develop a suite of extremely valuable assets that have been used throughout the sale funnel.

Ruth Bennet, Marketing Manager at MDS Global

Logo - MDS Global

Marketing

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Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

Research & Analysis

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When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Consultancy

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Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Training & Development

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Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Conference Hosting

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Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

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