Marketing

Proposition Development

Using a number of simple tools we can help you map out your product or proposition strategy and help you develop your thinking to build the right proposition for your customers.

A great customer proposition comes from great customer insight, clarity on what you want to deliver, and understanding that a proposition includes all the touchpoints, not just the sales offer.

Using a number of simple tools we can help you map out your product or proposition strategy and help you develop your thinking to build the right proposition for your customers.

This can be as simple as facilitation of workshops and teaching you how to use the tools, or we can work as a member of your internal teams to fully develop the proposition vision, the requirements and map out the desired customer experience.

We have years of experience in delivering a full end to end proposition, from conceiving the idea to ensuring that all touch points are correctly briefed and can fulfil any customer missions linked to that proposition. We’ve done this across all channels – online, telephone, retail and direct sales.

Whether you are seeking to enhance or add to an existing product, or are a start up with a great idea that you need to shape and get to market, we have the expertise and the experience to help you.

Click here to find out how we helped Dixons Carphone develop its end to end proposition for a new mobile network in Ireland.

What

At this stage we identify who the target audience for the product or service are, what needs we need to address and shape the value proposition and any key differentiators.

Find

Where will customers find out about the product or service, what is our advertising strategy and how do we build awareness, consideration and preference?

Get

How do customers access the product or services? What is the distribution strategy and where are the main fulfillment channels? Do we have a marketing plan to support them?

Setup

Is the product simple to set up and use? Does it feel intuitive? Can the customer start using it immediately they leave the purchase journey and do we have everything required to help them set it up such as online guides, video help etc.?

Use

Is the service simple? Have we got the optimum user experience and have we thought through all the different use cases to ensure that customers love and use our product every day?

Pay

How do we make money from the product? Do we need to set up traditional billing processes; are we planning an ad funded or freemium model? What are the payment journeys and financial flows?

Help

Customers are won and lost on service. When customers need assistance what is our model to service them and do we have all the right channels for our target audience?

Leave

Sooner or later customers will finish using the product or service. Do we have adequate retention plans to maximise customer lifetime value? How do we close down the service and are there any regulatory or data retention or purging requirements?

James Gray from Graystone Strategy worked well with the team to tease out our strategic priorities. The process was undertaken over a number of weeks to allow for the correct analysis and review to take place. The process was efficiently run and we managed to achieve our objective of documenting our strategy so that it was explicit for all stakeholders

Sanjay Parekh CEO

Logo - Coccon

The Graystone Team gave us high quality advice particularly around areas in the commercial contract. They identified areas of risk and opportunity for us and delivered an extremely comprehensive report with clear actions for us to take.

Managing Director of Carrier Services.

Logo - Kenyan MVNO Network Operator

I was really impressed by how quickly Graystone Strategy were able to develop the strategy for the Academie. They ran workshops with the leadership team here and engaged in research to understand customer demand in a number of potential markets. They used a number of useful tools to help focus our thinking and produced a really detailed report and pack of recommendations for the board. I would have no hesitation in calling in Graystone Strategy to support us on any other projects.

Jordan Wylie Operations Director at Sovereign Global Solutions

Logo - Sovereign Global

Marketing

Icon - Marketing

Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

Research & Analysis

Icon - Research

When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Consultancy

Icon - Consultancy

Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Training & Development

Icon - Training

Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Conference Hosting

Icon - conference-hosting

Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

Lets talk

    Privacy Policy | Cookies | Terms of Use

    Hampshire Website Design by Hotbox Studios

    © 2025 Graystone Strategy Ltd. All rights reserved. Registered in England. Registration No. 09112803