Consultancy

Retail Consultancy

There is still significant opportunity for retailers to grow and expand whether that is through their traditional bricks and mortar store portfolio, driving an engaging shopping experience, or by adopting a more multi-channel approach where stores are the experience centre but the transaction can happen anywhere.

The retail market is becoming increasingly tough, you only need to read our retail blogs to see the impact that changing consumer trends have.

But there is still significant opportunity for retailers to grow and expand ,whether that is through their traditional bricks and mortar store portfolio, driving an engaging shopping experience, or by adopting a more multi-channel approach where stores are the experience centre but the transactions happen anywhere.

Crucial to developing the right strategy for your market is understanding who your customers are and what they need from your retail brand. Our customer attitudinal segmentation is a good place to start. It will help you understand which segments you are winning in, where you can gain share from your competitors and what your customers consider to be the most important elements of the retail experience.

Understanding the customer will help you define the opportunities and by working with our team of retail experts you can turn ideas into a plan that delivers results.

Our retail consultants have worked at some of the most successful retailers globally, many at board level, and are available to help you understand how to take your retail business to the next level. Areas of specialism:

  • Retail strategy and transformation
  • International and UK expansion
  • New market feasibility studies
  • Turn around programmes
  • Operational and customer journey mapping to optomise engagement
  • Experiential retail and ‘Pop-Up’ retailing
  • Property strategy
  • Commercial negotiations

Our retail experts have the experience and the insight to grow your business and your bottom line.

To find out more check out the teams experience and get in touch.

Retail Consultancy

Having access to a team of subject matter experts AND industry specific content writers allowed us to develop a suite of extremely valuable assets that have been used throughout the sale funnel.

Ruth Bennet, Marketing Manager at MDS Global

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James's knack for captivating and educating audiences in both large and small settings is impressive. It's always a pleasure having him at our events.

Senior Content Producer for MVNO’s World, Justine Matthys

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Following this project we have engaged Graystone Strategy on a number of other occasions and I have always been impressed with their experience, professionalism and the speed at which they support their clients

Jon Fawcett Sales and Marketing Director The Peoples Operator

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Marketing

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Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

Research & Analysis

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When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Consultancy

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Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Training & Development

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Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Conference Hosting

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Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

Lets talk

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