Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.
This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.
And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.
When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.
We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.
We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.
Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.
We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.
We have a particular specialism in MVNO Consultancy and have successfully launched more than 20 MVNOs, both working with the MVNO brand or advising regulators and operators.
We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained.
As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.
Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.
Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.
If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.
Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.
