Research & Analysis

Market and Competitor Analysis

Our Competitor Market Intelligence services can give you information on all the latest changes and updates to pricing, propositions and promotions.

It’s essential to have accurate, timely and detailed understanding of how your competitors are pricing their offers, and what is motivating their strategy. You can’t invest in marketing without it. 

Our Competitor Market Intelligence services provides news and analysis on the latest market changes, updates to pricing, propositions and promotions, regulatory changes and competitor quarterly results.

Our strategic partnership with Bigupdata means that we can give clients direct access to the latest price and offer changes almost as soon as they are published online. This covers handset pricing, promotions and offers from all the networks and MVNOs, as well as updates on new tariffs and propositions.

Plus, our pricing and proposition experts use their 20+ years experience to review the data and provide informed analysis, and actionable insight, in the form of a weekly report.

This allowing clients to make the right marketing decisions to grow market share, protect the customer base, or update tariffs to increase perceived value.

The services are modular, allowing you to build a suite of reporting that reflects your target markets and key competitors.

Services include:

  • Daily updates on handset pricing, changes to tariffs and promotions through a digital report or dashboard
  • Weekly summary updates of pricing changes, key market news and analysis of the impact this will have on your target market
  • Quarterly strategic reviews giving you face to face time with analysts and a detailed review and recommendations of actions to take over the next quarter
  • Analysis, commentary and impact assessments of quarterly results from key competitors or any major proposition or regulatory changes
  • iPhone announcements service, reviewing the impact of new technology announcements and tracking the launch pricing
  • Weekly “promoted deals” analysis highlighting key offers in store and promoted in press

If you would like to discuss building the right competitor and market intelligence reporting for your business, or if you would like a sample report get in touch.

Market and Competitor Analysis

The Graystone Team gave us high quality advice particularly around areas in the commercial contract. They identified areas of risk and opportunity for us and delivered an extremely comprehensive report with clear actions for us to take.

Managing Director of Carrier Services.

Logo - Kenyan MVNO Network Operator

James is an outstanding marketer, brilliant at building teams and committed to delivering the very best... It has been an inspiration working with him to develop something imaginative and new to the Irish Market

Peter Scott Managing Director Ireland.

Logo - iD Mobile

James's knack for captivating and educating audiences in both large and small settings is impressive. It's always a pleasure having him at our events.

Senior Content Producer for MVNO’s World, Justine Matthys

Logo - MVNO Worlds

Marketing

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Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

Research & Analysis

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When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Consultancy

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Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Training & Development

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Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Conference Hosting

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Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

When we advise our clients, we always start with a ‘customer first’ methodology. If we can address the customer’s needs then we know the proposition will be effective.

We’ve developed customer segmentation tools and analytical services that allow our clients to rapidly learn more about their customers. Our team of data scientists will make sure you have the right insights to make better decisions and get tangible results.

We also work with trusted partners in the market and competitor analysis world, so our clients have access to the information that will let them stay on top of the constantly changing telecoms market.

Our approach to consulting is simple. Our team has real world experience running businesses at all stages of growth, from start-ups to mature global businesses, and we use that experience to help our clients succeed.

We have a team of professionals from a multitude of disciplines who can help you develop the next stage of your business strategy, whether your business is retail, telecoms or technology.

We have a particular specialism in MVNO Consultancy and have successfully launched more than 20  MVNOs, both working with the MVNO brand or advising regulators and operators.

We know launching a product or brand is only the start of the journey. So not only will be help shape go to market plans, but crucially we help our clients move into a business as usual model that can be sustained. 

As the business matures, we provide the invaluable support services such as training, wholesale price benchmarking and even pricing and market analysis needed to ensure success continues.

Investing in your team almost always pays back and is a sure-fire way to increase company productivity. Our Team includes experienced trainers, business psychologists and profilers who can work with you to embed new rituals, drive leadership potential, identify new talent, deliver sales training programmes and build a more effective team.

Telecoms is a fast moving, complex and frequently changing market. Buyers and vendors within are highly experienced telecoms professionals with a detailed understanding of the current and future dynamics.

If you are planning a conference, webinar, podcast or customer event you need to ensure that the host of that event understands the market, is respected by the audience and can speak authoritatively with contributors and the audience.

Graystone Strategy have the expertise, experience and personality to deliver an engaging and informative event.

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