Tag: Marketing

Carphone Warehouse, death by a thousand cuts

I genuinely felt sad when I saw the news that Carphone Warehouse was no more. So many working lives will have been involved in its heady days of growth – from its own teams to the operators, distributors, handset manufacturers, right through to the events and marketing agencies it will have worked. It’s a real emotional loss. To think Britain no longer has an independent large brand for mobile sales on the high street seems unthinkable. But it’s happened. Once the brand than operators fought so hard to get in with is now lost and forlorn. (more…)

Rogers buys Shaw, dotmobile gets MVNO licence. Is Canada’s regulator in for a rough ride?

Are sub brands the way to go as operators grapple with changes to consumer behaviour?

Is it right for Three to ‘dis’ the UK telecoms market?

Winner, winner, Turkey dinner! Can retail have a golden quarter?

Better Life Mobile – the accidental MVNO. A story of digital inclusion and the homeless

The next 100 days will be the toughest ever for retailers. How can brands stand up to the test? Peter Scott our head of retail consultancy takes a look

Asda Mobile goes back to where it all started. What can Vodafone deliver for the brand?

Can Dixons Carphone survive now BT/EE has pulled the plug?

Building a differentiated customer proposition. Top three questions to ask

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