Tag: Marketing

Airtel-Vodafone takeover is not a Sure thing yet, but MVNOs could help seal the deal

For those of us in the UK mobile market, it’s likely 2024 will be defined by whether the merger between Vodafone and Three will go through. Whatever the regulator determines, it will have a ripple effect either way. We’ll see brands step up their game looking for ways to win customers and innovate on offers. We are likely to see some change in the MVNO sector too, and we might even see more consolidation. However, there’s another interesting story MVNOs should follow. For the first time in its history, the archipelago of Channel Islands is close to launching its first MVNO in the shape of Coop Mobile. Again, all subject to regulatory approval, the launch would be a remedial action in the wake of the likely completion of Sure’s purchase of Airtel-Vodafone. (more…)

Phase 2 is highly likely in the Three / Vodafone Merger story. The CMA has nothing to lose at this stage.

Revolut cements the eSIM trend. We’ll see a bow wave now.

When the market shifts, is repositioning your brand the answer?

Melon Mobile disrupts with AI. Who’s next?

Nigeria’s newest mobile licensees have a big opportunity to change the telecoms market

The 3 key mistakes marketers make when commissioning quantitative research – and how to avoid them

How to keep your head, and grow your business in a recession

As recession looms, are consumers about to ditch their big brand loyalty in favour of MVNOs?

2022: the year of eSIM? It’s a cert for roaming and MVNOs

Lets talk