The next 100 days will be the toughest ever for retailers. How can brands stand up to the test? Peter Scott our head of retail consultancy takes a look
The next 100 days are always the ones any retailer looks forward to. Christmas trading has a unique buzz about it. But given the restrictions we face and some stark home truths about a bleak winter, it’s easy to think this year will be a wash out. However, I think retailers have everything to play for. They just need to view this year as different not a defeat. Three areas need focus – team, in store and digital. TEAM It's been said a million times before, engage your team and they will engage your customers. Now like never before this should be your number one focus over the next 100 days of trading. If you are banking on a Christmas...
