Margin Under Pressure: How Mature MVNOs Stay Profitable and Keep Growing
MVNOs can turn the tide of margin squeeze, provided they look in the right places. Revenue is vanity, margin is sanity.It's an old adage, but one that holds true for the MVNO Market. When we speak to MVNOs, they can often think the garden looks rosy. They are growing customer numbers, share and the total revenue metrics are good. But look a little closer and it soon becomes apparent that margins are under acute pressure. Just about every established MVNO I talk to are trying to overcome the squeeze and it's moving higher up the priority list.
