9 reason the UK is the best market for new MVNOs
Global brands are realising that the MVNO model can drive core business growth and be used to reward customers. This is now a fact accepted by the MVNO community worldwide. There's no doubt that MVNOs offer a brilliant way to reach customers, and household names are leading the way. Telecoms has become the ‘go-to’ for any brand that wants to create a new revenue stream or give existing customers a new benefit and reason to spend money with the core business. And it’s happening at scale and pace. Lidl plans entry to the market in 30 territories, and the likes of Revolut, Klarna, N26, Media Markt are deliberately placing their bets on this strategy, with good reason too. It’s expected the overall global MVNO market will grow to 155Billion USD in 2031, according to Prescient & Strategic Intelligence. If you want a slice of this, then I personally think you should look at the UK first and foremost. Not just because it’s my home country, but because it’s a market where the levers for success are proven, bringing more certainty to a successful and strategic outcome. There are nine attributes that the UK has that few other territories can boast. ...
