2022: the year of eSIM? It’s a cert for roaming and MVNOs
Back in July, I wrote about the implications of roaming charges creeping back into the pockets of people going abroad. Scrapping ‘Roam like home’ was, it seems, inevitable as operators looked for ways to manage risks associated with leaving the EU. By the autumn, EE, Vodafone, Three had announced plans to charge you for using your phone the minute the seat belt light went out. The announcements were of course all made when going abroad was far from our minds, so probably lost on the average consumer. Now there’s a little more hope of holidays. The abundance of adverts on prime-time TV emphasise that tourist operators are hoping to capture the mood with January deals, and I sense people will go for them. Bill shock will be far from their minds, but it’s a real possibility now. (more…)
