Creating the right customer proposition
MVNO Nation speak to James Gray, Managing Director at Graystone Strategy about the key steps to creating a killer customer proposition for MVNOs. Watch this video interview to learn about: What is the biggest challenge for most companies to successfully launch? What are the key steps in creating a strong customer proposition that will enable a business to differentiate? How important is this customer segmentation research in delivering an effective marketing campaign rollout? Could you give us an example of a well-setup proposition you’ve seen and what results it delivered? Can you name MVNOs that are doing it well in your opinion. What are the key metrics you would use to measure the success of a proposition and its rollout?
