Category: Marketing

A good idea for an MVNO is only that. It takes negotiation, execution and dedication to be a success.

The MVNx ecosystem is experiencing unprecedented momentum. Across the telecommunications landscape, new announcements continue to emerge from every corner of the commercial world, creating a sense of excitement and opportunity that is hard to ignore.  From the explosive growth of travel eSIM services to retailers such as Lidl exploring the launch of up to 30 MVNOs across Europe with 1GLOBAL, and digital-first brands like Monzo and Klarna reportedly considering market entry, the future looks bright. Latest market data reinforces the optimism. Prescient Strategic Insight predicts the global MVNO market will grow from a value of $92 billion today to $155 billion within the next three years. These figures highlight not only the scale of the opportunity but also the pace of innovation and entrepreneurial ambition that continues to drive the industry forward. Regulators play a significant role A significant factor behind this expansion is the role regulators are playing in fostering competition and encouraging innovation. In developing telecommunications markets, where greater consumer choice is needed, regulators are increasingly issuing licences and mandating wholesale network access.  These measures help create opportunities for new entrants while challenging incumbent operators to sharpen up their efforts and deliver better services, lower prices, and more...

Could the Lidl 1GLOBAL MVNO announcement signal a new wave of retail MVNO growth in Europe? 

Voda’s Travel eSIM has landed – will we see eSIM consolidation

MVNOs look out. VodafoneThree has landed.

Vodafone / Three JV – is the CMA signalling game over?

Is the MVNO future all about brand licensing? Lebara certainly thinks so.

New MVNOs markets can’t wave a magic wand for growth. It takes time, patience and knowledge to build the MVNO ecosystem.

With the security clearance out the way, is there now an open door for the Three / Vodafone merger?

Phase 2 is highly likely in the Three / Vodafone Merger story. The CMA has nothing to lose at this stage.

When the market shifts, is repositioning your brand the answer?

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