Roam Like Home: Threat or Opportunity? – Graystone Strategy
Today, Thursday 15 June, we’ll see a fundamental market change come into play when Roam like Home goes live across Europe. It’s been a long time since we’ve seen such an imposition on industry pricing, and operators across Europe will nervously wait to see whether the billions of Euros consumers will save opens up a detrimental black hole in the company accounts.
