With more than 100 years in the telecoms, MVNO, media, technology and retail sectors the founders have now expanded the Graystone team, assembling the right people to help you…
Managing Director
Marketing Strategy and Proposition Expert
Managing Director
Marketing Strategy and Proposition Expert
James has over 25 years of experience working in the telecoms, MVNO and retail industries. He is an expert in subscription based business models, CRM, direct and indirect channel management and major proposition development and launches. He has held a number of Marketing Director & Consumer Director roles with mobile networks and retailers and now advises boards and start-ups on business and marketing strategy.
Non Executive Chairman
Highly Experienced Board Director
Non Executive Chairman
Highly Experienced Board Director
An experienced Board Director and Investor who has held roles at Vodafone, Viacloud and Breed Reply, most recently having been Managing Partner of a UK VC. Tim has a strong commercial background having led Vodafone’s consumer sales organisation across retail, indirect and telesales, led the Small Business organisation and created and led Vodafone’s wholesale and MVNO strategy. As an investor Tim invested in 20+ IOT and AI companies and acting as Board Director worked with them from early through to growth stage. Tim is one of the founding Directors of Graystone Strategy.
Graphic Designer Consultant
Graphic Designer Consultant
Andrew is our extremely talented graphic designer, he has extensive experience in all elements of print and digital design. He works with our clients to offer creative solutions for a variety of media including leaflets, brochures, whitepapers, magazines and catalogues, advertising, point of sale, corporate and brand identities, websites, and much more.
Marketing and Proposition Consultant
Marketing and Proposition Consultant
Anna has extensive experience in building customer propositions for bluechip organisations such as BT, Vodafone and Sainsbury’s. She has over 20 years of marketing experience encompassing proposition, go to market strategies, targeted marketing campaigns and customer segmentation and research.
Financial Consultant
Financial Consultant
Joao has over 15 years of experience working across several industries, including the Telecoms.
He is experienced in overseeing a company’s financials, building business cases and financial analysis for telecoms propositions and Merger & Acquisition transactions.
He holds and has held several Financial Director roles in several companies, including in mobile networks while advising boards and Executive Teams on business, strategy and financial topics.
Service Design, Research & Digital Consultant
Service Design, Research & Digital Consultant
Kayleigh has 20 years’ experience working in FTSE & NASDAQ top 15 companies, specialising in the design and delivery of digital, customer experience, and transformation strategies. Working across multiple industries, continents and teams, Kayleigh has enabled organisations to deliver change that has improved customer experience, bought down cost to serve, & driven growth and profits.
Technical and Operations Consultant
Technical and Operations Consultant
Sam is an experienced consultant with extensive commercial, wholesale, project and product management experience, as well as leadership and full P&L responsibility in a listed telecommunications environment.
Experienced in managing key stakeholders ranging from; MNO wholesale teams, key MVNx technical & logistics partners, investors, broker/nomads, board members, asset purchasers, corporate finance & banking partners.
Hands-on management of MVNO launches, MNO and billing migrations, business modelling, analysing core internal datasets, external business proposal/pricing, commercial and contractual negotiations.
Product Marketing Consultant
Product Marketing Consultant
Lucy is a global product marketing leader with over 26 years of experience in both agency and client-side roles. Her expertise encompasses developing and implementing go-to-market strategies, product positioning, and commercial growth plans for a diverse range of products, including IoT-connected devices, telecommunications, consumer technology, and sustainability solutions.
She worked with some of the world’s most prominent pharmaceutical and aerospace companies on the agency side. Subsequently, she transitioned to the client-side, where she spent over a decade developing and launching consumer electronics products used in homes across the globe. Later, she worked across the telecommunications and sustainability sectors.
Lucy is an expert at translating complex innovation into compelling narratives that drive adoption in competitive and emerging markets. She is adept at aligning marketing strategies with sales initiatives to deliver tangible product-led growth impact.
Commercial and Customer Growth Consultant
Commercial and Customer Growth Consultant
Jo is a senior commercial leader with over 20 years’ experience in the UK telecoms sector, including roles at Virgin Media O2, Three UK and Telefonica. She has led £1bn+ P&Ls and delivered large-scale growth, retention, and transformation initiatives across B2C and regulated environments.
As a Chartered Management Accountant, Jo specialises in recurring revenue models, churn reduction, pricing strategy and customer lifetime value. She now supports other B2C businesses to scale smarter and build sustainable commercial growth.
Marketing Communications and PR Strategy Consultant
Marketing Communications and PR Strategy Consultant
Sam is an award winning PR and strategic marketing expert, working exclusively with mobile operators and telcos, technology scale ups and disruptors. She has a wealth of experience in developing strategic marketing plans and go to market launches for international brands. Sam’s skill is to build quick relationships so they get the results they need quickly. Her PR experience spans both business and consumer markets, helping new market entrants to build market presence quickly, through to supporting larger brands with reputation management.
Go to Market Consultant
Go to Market Consultant
Tom has over 20 years of experience in telecoms and technology and has always been in the forefront of innovation.
Experienced in building and managing product portfolios, design and technology teams, iterating fast for business impact, lean development, design, and mentoring. Working across both consumer and b2b, Tom has a proven track record in product delivery, developing market-winning roadmaps and business structures to help achieve commercial and operational goals.
Tom has held senior roles within start-up through to global organisations.
Commercial and Customer Growth Consultant
Commercial and Customer Growth Consultant
Paul has over 25 years of experience working for and advising global telecoms clients across a range of topics. His former clients and employers include Vodafone Group, O2 (Telefonica), Orange (France Telecom), TalkTalk, Motorola and Huawei. Paul’s experience is varied and includes over 15 years in general management, business performance management, technical innovation, transformation, risk management and compliance.
Business Strategy Consultant
Business Strategy Consultant
Erick has more than 20 years’ experience in the TMT sector working with some of the world’s leading brands on strategy, business development, new propositions and change management.He was COO, and founder of DotDash, the first pan-European MVNO for enterprise customers, and held senior roles at Inktomi (Yahoo!), Motorola and Cable & Wireless. More recently he has advised MVNOs including Gamma Telecom and iD mobile
B2B Market Research Consultant
B2B Market Research Consultant
Simon uncovers insights that help B2B marketers deliver powerful marketing strategies. His research expertise has been honed across a 25-year B2B marketing career in a range of senior client and agency-side roles. For the last five years he has brought that experience to bear in B2B market research where he regularly consults for global businesses in the TMT, financial services and professional services sectors. His long experience means he is uniquely placed to see each B2B marketing challenge from three perspectives: the client’s, their comms agency and the end-user.
Commercial and Customer Growth Consultant
Commercial and Customer Growth Consultant
Matt has over 20 years’ experience in the technology and telecoms industries, across global B-to-B, and UK B-to-C brands. He’s led growth across all of marketing, commercial strategy, supply chain, partnerships and product management. He specialises in simplifying strategy, unifying teams, and driving personal engagement and development across businesses.
Most recently he has been Chief Product and Commercial Officer at giffaff, he’s led the digital integration of the Virgin Media and O2 brands, and he led the digitisation of Tesco Mobile from retail-centric to integrated omnichannel player.
