As recession looms, are consumers about to ditch their big brand loyalty in favour of MVNOs?
The weekend papers made for a bleak start to the new year with expectations that the UK will officially be in recession this week. According to The Times, the ONS will confirm that the economy fell ‘into the red’ in November. Every day there seems to be a new story about how inflation, especially food inflation, is forcing people to make unreasonable choices about whether to ‘heat or eat’. (more…)
