Embracing a new type of MVNO
Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Freelance Technology Journalist Kate O’Flaherty explores how AppVNOs are taking the market by storm. What are the opportunities and challenges in this area? A new type of MVNO is entering the market. Known as the ‘AppVNO’, its unique selling point is the ability to make calls and send texts via an app using an additional mobile number. In a similar way to Skype, appVNOs can be used for free because they mostly take advantage of Wi-Fi rather than the cellular network.
