5 lucrative reasons to tell your business story now
It’s a fact in business, subliminal or not, that we purchase products and services on the strengths of the person who is selling them. If their values and experiences (pain, joy, failures and successes) resonate with ours, we might forego a shiny new feature to buy into the story that they have our best interests at heart (the emotional connection). Already they are sowing the seeds of a lasting friendship! We have a nice warm reassuring feeling. We’re listening! Later we’ll check their credentials (the logical connection). But already we’re warmed up for the sale. We like the person. Their story is credible. This is how loyal relationships and friendships begin, sales are closed. (more…)
