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Graystone Strategy chairs MVNO Nation Europe in Alicante

  • Graystone Strategy will chair events, interviews and panels, and run exclusive specialist MVNO workshops
  • James Gray nominated for inaugural MVNO Industry Icon Award for outstanding leadership in the global MVNO market

Graystone Strategy, the specialist strategic advisory firm to MVNOs, operators and vendors, announces it will form part of the expert team of MVNO leaders, analysts, and commercial specialists chairing MVNO Nation Europe 2026, taking place from 3–5 November in Alicante, Spain.

Taking the theme of ‘The Next Chapter of MVNO Growth’, this year’s event will explore how MVNOs can compete and grow in an increasingly complex European market. With more than 2,000 MVNOs now operating globally, the sector continues to evolve rapidly, while European operators face intense competition, regulatory complexity, tight margins and rising customer expectations.

The conference will focus on a range of topics including practical strategies for sustainable margins, explore the impact of market consolidation and regulation on the sector, consider how AI can be used to unlock customer growth, highlight the new opportunities presented by technologies like eSIM and look at how the network and connectivity landscape is changing and the impact it will have.

Graystone Strategy’s managing director, James Gray, and commercial and customer growth consultant, Jo Hermon, will bring their vast MVNO experience and commercial expertise to the event, by chairing days one and three of the event, and hosting panel sessions and workshops. 

Jo and James will work as a team  leading the conversation on new growth opportunities including a panel discussion ‘From tech addicts to tech-savvy—how MVNOs can make a real impact on society’, before heading to the changemakers’ roundtable with James to discuss the topic: “Show me the value of AI. How MVNOs use AI tools”. 

James will also chair day three, focused on sharing stories that will inspire MVNOs to build strategies that meet customer expectations.

The event also includes the prestigious MVNO Nation Awards at which the winners of the inaugural MVNO leadership awards will be announced. James has been nominated in the category of ‘Industry Icon’ for his long-term contribution, leadership and impact on the progress of the global MVNO industry. 

James Gray, managing director, says the event and awards are a chance to propel the industry into a new era of growth, and celebrate the incredible achievements of the last year: “MVNOs are entering another fascinating phase of growth. The opportunities are significant, but success increasingly depends on having a clear proposition, understanding customers, and building commercially sustainable strategies. MVNO Nation is therefore perfectly timed and will allow visitors to genuinely evaluate what role their business will play in shaping future success and celebrate what they have already achieved.”

Graystone Strategy will be available throughout MVNO Nation Europe to meet with MVNOs, MNOs, technology providers and other organisations looking to develop, launch, scale or transform their business. To book a meeting with the team drop us a message or click here.

James Gray

James Gray

Managing Director
Marketing Strategy and Proposition Expert

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