Simon uncovers insights that help B2B marketers deliver powerful marketing strategies. His research expertise has been honed across a 25-year B2B marketing career in a range of senior client and agency-side roles. For the last five years he has brought that experience to bear in B2B market research where he regularly consults for global businesses in the TMT, financial services and professional services sectors. His long experience means he is uniquely placed to see each B2B marketing challenge from three perspectives: the client's, their comms agency and the end-user.