Sarah has over 25 years experience working in marketing and business strategy for a range of organisations and across a broad range of industries, with specific experience in professional services. She is an expert in brand strategy and development, content-led campaign marketing, alignment of sales and marketing, CRM, channel management, proposition development and building high-performing, cross-skilled teams. She has held a number of senior leadership and Marketing Director roles for large matrix organisations and has advised several start-ups on business and marketing strategy.