Tag: Marketing Segmentation

Is the MVNO future all about brand licensing? Lebara certainly thinks so.

Here’s a question for you. You’ve got aspirations of running a mobile company. Taking a slice of the lucrative MVNO pie appeals to you. It’s an unstoppable multi-billion-dollar industry and you’ve followed the developments of new licenses around the world. Your analysis shows you that you could make a name for yourself in a burgeoning market. You’ve got the intel, and the spirit and drive to be successful, but how do you get your idea off the ground quickly? (more…)

Phase 2 is highly likely in the Three / Vodafone Merger story. The CMA has nothing to lose at this stage.

When the market shifts, is repositioning your brand the answer?

Nigeria’s newest mobile licensees have a big opportunity to change the telecoms market

The 3 key mistakes marketers make when commissioning quantitative research – and how to avoid them

Carphone Warehouse, death by a thousand cuts

Are sub brands the way to go as operators grapple with changes to consumer behaviour?

Is it right for Three to ‘dis’ the UK telecoms market?

The next 100 days will be the toughest ever for retailers. How can brands stand up to the test? Peter Scott our head of retail consultancy takes a look

Asda Mobile goes back to where it all started. What can Vodafone deliver for the brand?

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