Tag: Marketing Consultant

MVNOs look out. VodafoneThree has landed.

VodafoneThree is now officially trading as a single company. There’s no ambiguity on the merger now. It is happening.  Yet, for employees there will be uncertainty. Having worked in both companies over the years, it’s fair to say that bringing together two diverse cultures will be a significant task for the leadership team. For the merger to work, people will need to be at the heart of the discussion.  Reducing duplication That will bring about a debate on skills needed today and how it must bend as the new company goes through various transitions. What does the HR strategy look like for a new company of this size and nature, and what resource is needed to suit the future strategic direction?  We’ll learn more about this as the broader strategy unfolds, but there can be no doubt that successful delivery will be underpinned by the mammoth network integration and rationalisation. After all, this was the prevailing case for a merger; if the UK wants to lead on connectivity then this must happen.  Technical integrations of this scale take years. However, everything that hangs off the network must also be consolidated. There will be no luxury in having two of everything...

My message for MVNO World – connect widely, ask boldly, and think big.

I wish all MVNOs did that – 10 ingredients for winning a deal

Vodafone / Three JV – is the CMA signalling game over?

Is the MVNO future all about brand licensing? Lebara certainly thinks so.

New MVNOs markets can’t wave a magic wand for growth. It takes time, patience and knowledge to build the MVNO ecosystem.

Airtel-Vodafone takeover is not a Sure thing yet, but MVNOs could help seal the deal

Phase 2 is highly likely in the Three / Vodafone Merger story. The CMA has nothing to lose at this stage.

Revolut cements the eSIM trend. We’ll see a bow wave now.

When the market shifts, is repositioning your brand the answer?

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