Research and Analysis

When we advise our clients we always start with a customer first methodology. If we can address the customer’s needs then we know the proposition will be effective.

Over time we have developed additional tools and services that allow our clients to rapidly learn more about their customers and hence allow us to give better advice and our clients to make better decisions.

We have developed customer segmentation tools and working with our data scientists we can help turn those insights into a strategy that delivers tangible results.

We have also worked with some trusted partners to build market and competitor analysis products that help our clients to stay on top of the constantly changing telecoms market

Data Analytics

Everyone is talking about big data and there is no doubt that never before have we had so much information about what our customers are doing, when, where and how. But what that data doesn’t necessarily tell us is why. Understanding customer or business data is crucial to making the right strategic decisions but it is analysing the data to understand what the most important markers are for certain behaviours which is the real dark art. We have...

Research and Segmentation

Insight into customers and what their needs are is crucial to building the right proposition and we are passionate about ensuring that everything is built around the customer. To help our clients understand their customers better we have developed a segmentation model that is based around customer attitudes. This model has segmented UK consumers into a number of identifiable customer segments and can then be deployed in any market and overlaid with...

Market and Competitor Analysis

To make the best marketing decisions it’s essential to have accurate, timely and detailed understanding of how your competitors are pricing their offers, and what is motivating their strategy. Our Competitor Market Intelligence services can give you information on all the latest changes and updates to pricing, propositions and promotions. In addition, you can get detailed analysis on competitors quarterly results, major changes in the market and...