PR and Content Marketing
One of the biggest challenges for start-ups and scale-up companies, especially in tech and telecoms, is getting their message out to prospective customers without spending large sums on above the line marketing.
Our PR and content marketing teams understand this and can create a marketing strategy that will help you achieve your business goals and get your message in front of the right prospective customers in the most cost-effective way.
For a new disruptive brand with something interesting to say, our PR specialists will find opportunities with consumer or industry journalists (print, online and broadcast) that will drive brand awareness quickly.
For more established brands we develop plans that not only continue to deliver key messages but also protect your reputation as your business grows and audiences change.
So as well as developing exciting campaigns we can help you manage the complexities associated with an expanding product set, diversification and an international footprint.
To capitalise on your PR initiatives, our content experts can produce web copy and blogs that drive SEO (search engine optimisation). Plus we can help you develop content marketing campaigns that work across all your digital channels to maximise the reach of the content you create, including management of social media posts.
We also have a team of copy writers skilled in developing customer facing communications with the right tone of voice and messaging. Their specialism is simplifying complicated ideas, especially in tech and telecom markets.
Examples of our work include white papers to support B2B (business to business) marketing campaigns, as well as customer collateral, direct marketing activities or customer services communications.