Marketing

Our experienced marketing professionals have held roles including marketing and commercial director in a wide range of well known brands.

This big picture perspective allows us to work with clients to build a Marketing Strategy across the whole marketing mix. Our expertise goes far beyond just marketing communications strategy. We have a team of consultants who can support you from idea generation and proposition development to taking the product to market using PR and content marketing.

And because all of our team have worked in the real world, we also understand the operational and commercial challenges that face any business, so the advice you get will be actionable and practical.

Marketing Strategy

The success of your new product and service is intrinsically linked to your ability to communicate it to your target audience at the most relevant time. Our team of marketing consultants has extensive experience in building new brands for start ups, delivering a “go to market” strategy for a new product or service, and direct marketing to increase engagement and adoption of services from existing customers. We can help you develop your brand,...

Customer Experience

One of the biggest challenges with delivering any new proposition or reviewing an existing one is to understand how to think like a customer. If you can get this right you will have a proposition that feels intuitive and right for your customers. If you get it wrong you will lose sales, experience unnecessary calls into your service centres and undoubtedly have lower customer satisfaction and subsequently lower customer retention. Our team has...

Proposition Development

A great customer proposition comes from great customer insight, clarity on what you want to deliver, and understanding that a proposition includes all the touchpoints, not just the sales offer. Using a number of simple tools we can help you map out your product or proposition strategy and help you develop your thinking to build the right proposition for your customers. This can be as simple as facilitation of workshops and teaching you how to use...

Communications Strategy

Taking a new product to market is daunting and even if it is the best most well researched proposition that customers love, they can only buy it if they know about it! We have experience of bringing many new products and services to market in both the B2B and B2C segments and we can help you build your communications strategy. Whether you plan to sell this into your existing customers using direct marketing or if your vision is to go for a full mass...

PR and Content Marketing

One of the biggest challenges for start-ups and scale-up companies, especially in tech and telecoms, is getting their message out to prospective customers without spending large sums on above the line marketing. Our PR and content marketing teams understand this and can create a marketing strategy that will help you achieve your business goals and get your message in front of the right prospective customers in the most cost-effective way. For a new...