I’m pleased to see that the Jersey Competition Regulatory Authority has approved the acquisition of Jersey Airtel Limited (Airtel) by Sure (Guernsey) Limited subject to certain conditions including the issue of an MVNO licence. We now await the decision on whether the authorities will grant approval in Guernsey.

Mergers and acquisitions are always reviewed to check competition isn’t diminished, and consumer choice isn’t eroded. In this case, Co-op is waiting in the wings to become an MVNO and ensure neither of those outcomes come true. It’s a great opportunity for Co-op to make its brand work harder by continuing to give great value to consumers in a new way, and, given its unique cooperative structure, drive original and new member benefits.

If and when it launches (subject to approval), I wouldn’t be surprised if other retail brands start looking at how they can mobilise their loyal customer base and generate new revenue streams too.

You can read more here: https://channeleye.media/sures-acquisition-of-airtel-vodafone-approved-in-jersey-but-still-awaits-guernsey-decision/#:~:text=Jersey’s%20Competition%20Regulatory%20Authority%20(JCRA,of%20Airtel%20Vodafone%20in%20Jersey.