Graystone Strategy acts as strategic advisor to Channel Islands Coop as the cooperative aims to launch MVNO on the Sure network in an historic first for the archipelago

Immediate release 23rd May 2024, London, UK: Graystone Strategy, specialist consultants in mobile and virtual mobile networks, announces today that it is acting as the principal advisor to The Channel Island Cooperative (Coop) and its proposed launch of Coop Mobile. As Sure progresses the purchase of Airtel-Vodafone, the launch of a new MVNO is part of a remedial plan to ensure consumer choice is protected in the Channel Island’s mobile market.

 Acting as the principal strategic and commercial advisor to the Coop, Graystone Strategy has helped Coop secure its wholesale contract with Sure and leverage the capabilities of its mobile network infrastructure, manage the regulatory process, develop the detailed business and investment case, and formulate the initial customer propositions.

The Jersey Competition Regulatory Authority will now initiate a public consultation about the merger and the proposed MVNO. Provided the consultation concludes favourably, and the Guernsey Competition Regulatory Authority provides approval, it’s intended that Coop Mobile will launch 12 months later. If awarded the licence, Coop Mobile will provide residents in the Channel Islands with a third choice for competitive mobile deals and give those who are also Coop members a multitude of perks when they shop in retail stores.

Graystone was selected as special advisor because the team has extensive knowledge of launching and running retail MVNOs, particularly those used to stabilise markets following a significant merger.

Mark Cox, CEO of Channel Islands Coop, said the advice from Graystone Strategy was invaluable as it negotiated its strategic deal with Sure: “Our strategic agreement with Sure represents a significant alliance, providing us with a low-risk, cost-effective way to enter the local mobile market. It was therefore imperative we had a compelling proposition and the right commercial terms in place to make it a success for our members and the wider market.”

“Graystone’s in-depth knowledge in launching MVNOs has underpinned our approach to bidding for a licence. Thanks to their involvement, we have developed an offer that enhances our commitment to giving loyal members great value for money and leverages our existing membership and retail footprint.”

Globally, retail MVNOs have seen remarkable success, with notable examples from the UK’s leading supermarkets. James Gray, managing director of Graystone Strategy, believes there is huge scope to replicate the success in the Channel Islands: “We’re very excited to be working with the team at the Coop on what will be an historic move for the industry. I believe this is a superb opportunity to bring innovative and competitive mobile deals to the Channel Islands.”

“As a team, we’ve worked with most of the UK’s major supermarkets on their MVNO offers and several of us have launched and run MVNOs. We have used our collective experience and expertise to guide the Coop to a credible business case that’s built around the customer. I wish them every success with their MVNO strategy,” he adds. 

More information about the proposed MVNO can be found here

About Graystone Strategy

Founded by James Gray in 2014, Graystone Strategy advises telecoms companies on strategic growth and profitability. Since 2014, Graystone Strategy’s team of specialists have provided consultancy and training to some of the world’s leading telecoms brands, broadband providers, mobile network operators and virtual operators, as well as numerous technology companies providing services to the telco sector. Graystone Strategy uses its expertise to advise on business strategy, proposition development, go to market, segmentation, and customer trends.

About James Gray – James has over 30 years of experience working in the telecoms, MVNO and retail industries. He is an expert in subscription based business models. He has held a number of Marketing Director & Consumer Director roles with mobile networks including Vodafone, CPW and ID mobile, launched brands such as Mobile by Sainsbury’s and Asda Mobile, and now advises boards and start-ups in the telco sector on business and marketing strategy. 

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