MVNOs need to rethink segmentation or admit defeat

As Brexit negotiations rumble on, one thing is certain: skilled workers from Europe are leaving Britain. For MVNOs that have based their business model on a migratory workforce or a low cost proposition it’s a precarious time, writes James Gray, a director of Graystone Strategy.

To add to their woes, mobile operators like Vodafone have made the strategic decision that sub brands are more lucrative and a better way to stretch their brands into markets they wouldn’t usually attract. The operators are of course being canny and while they aren’t closing down all the MVNOs on their networks, they certainly aren’t rushing to forge new contracts with potential partners unless they really feel they are bringing incremental value and customers.

Consumers want multiple services from one provider

New study by Graystone Strategy has revealed that 74 per cent of consumers would take multiple services from the same provider if they appealed to a certain segment of the market.

The nationwide study compiled customer opinion on technology, shopping habits, health and fitness, money and brand loyalty. As a result of the research they were able to cluster similar customers into these six different groups.

Speaking to Mobile News, Graystone Strategy’s director James Gray said some network operators have had success appealing to different consumers.

He said: “The more progressive MNOs have been using attitudinal segmentations for a while now, but to date they have been expensive to build and probably beyond the budgets of the smaller MVNOs.”

Mobile News – Vodafone partnerships and attitudinal segmentation

Check out our new podcast this week interviewing a few of the industry figures in this weeks Mobile News magazine.

This week we’ll be discussing how Vodafone’s partnership programme has been coming along over the past twelve months with Vodafone’s director of partnerships and alliances Helen Freestone.

We also spoke with the Graystone Strategy director James Gray about his new nationwide research about consumer preference concerning network operators and MVNOs. The Directors research culminated in Graystone’s new attitudinal segmentation model.

Brexit: The impact on the MVNO market

Net neutrality and roaming rates could be the first causalities of the UK’s decision to leave the European Union

It has been over a year since the UK voted to leave the European Union and much of the impact remains uncertain. However, experts point to several areas that could specifically affect mobile virtual network operators (MVNOs) as control over regulation is handed from Brussels to UK regulator Ofcom.

‘Roam Like Home’: The End of Data Roaming Charges in Europe

Data roaming charges within the European Union are to become a thing of the past from June 15, however very few people are aware of the change that could save travelers hundreds of thousands of pounds each year.

The European Commission (EC) has agreed to put an end to roaming charges across all EU countries. This means that travelers can call, text and use their mobile data at no extra cost, regardless of the EU country that they visit.

How Brexit will change the UK telecoms market

The extent to which the European telecoms market influences the UK market has been fairly evident recently, with major deals such as the Three-O2 merger being scuttled by EU regulators.

Holiday-makers may have felt the benefits of other EU-wide regulation this summer as international roaming charges were cut across the EU for the first time before they are phased out completely next year.

Data roaming charges in Europe are about to be completely wiped out

Massive data roaming charges picked up while you’re on holiday in Europe are about to become a thing of the past.
New legislation that comes into play next week are about to become a huge game changer that will help save British holidaymakers £1.3 billion a year.

‘Roam Like Home’, a new law passed by the EU, enables phone users to use their phone at no extra cost when they’re on holiday in Europe.


Today, Thursday 15 June, we’ll see a fundamental market change come into play when Roam like Home goes live across Europe. It’s been a long time since we’ve seen such an imposition on industry pricing, and operators across Europe will nervously wait to see whether the billions of Euros consumers will save opens up a detrimental black hole in the company accounts.

MVNOs: The call to market

Experts from the MVNO industry have joined forces for the launch of a Dragon’s Den-style initiative.
The group – known as the Telco Den – will serve as an advisory body for new businesses, as well as a forum for new ideas in the MVNO area and wider industry. It will launch today (13 April), under the stewardship of Cognatel’s CEO Mark Ashdown.

New mobile network set to enter Irish market

iD claims it will save consumers €166 per year and allow personalised phone plans.

New network iD is set to shake up the Irish mobile market, with individually tailored plans it hopes will be popular with consumers.

The mobile phone network, which is owned by Dixons Carphone, claims it can save consumers an average of €166 per year with a flexibility that will allow personalised plans that can be changed from month to month at no extra cost.

Ireland’s latest mobile operator goes heavy on data – but light on iPhones

Today, Ireland’s newest mobile operator opens its doors for business. But how does iD, created by Dixons Carphone, compare to rival offerings? Is it here for the long run? Our technology editor looks through its plans and assesses whether it is worth signing up to as an alternative to Vodafone, Meteor, 3 Ireland and the rest

30m shades of Gray: how to set up a new mobile operator

This summer, The Carphone Warehouse will launch a new mobile operator in Ireland. Our technology editor talks to James Gray, the industry veteran who is setting it up.

Two years ago, it was losing €10m a year. But today, The Carphone Warehouse’s Irish operation is back in the black. And the retailer, which has almost 100 outlets here, is about to spend €30m on the launch of a new mobile operator for Ireland.

5G: Do consumers need another G?

Anyone who works in telecoms circles knows that 5G is on the horizon, with a promise to transform data speeds once again. And it is fast, no doubt about that. The University of Surrey, which is at the forefront of developing and understanding this technology, has achieved data speeds of one terabyte per second. Although that is in somewhat theoretical lab conditions it doesn’t take much imagination to see the potential.

5G And Smart Cities: A Boon For Tech Entrepreneurs

Right now you can’t move for stories about 5G. Like so many things in the mobile world, being first to market with the biggest, fastest and greatest is dominating the headlines.

Operators from Vodafone in Australia, through Telecom Italia, to Japan’s NTT Docomo, are all testing network capability and speed. The next super-highway race is well and truly on.