VADSA - Graystone Strategy

"Having Graystone Strategy and their wide experience, in this stage of the process, helped give structure and clarity to our plan. Their knowledge in the field of MVNO/Es and wireless services made the work dynamic very engaging, valuable and a key component of getting us to our desired launch date. We look forward to continued collaboration and keeping them on our strategic team.”

- Natalia Saenz President

About VADSA

VADSA is a Mexican MVNE (Mobile Virtual Network Enabler) that provides a one-stop shop for MVNOs. VADSA’s sister company, Exis, is the first MVNO to be on-boarded on VADSA’s MVNE platform. Exis plans to launch an innovative digital first customer proposition that simplifies offers for customers and allows them flexibity in terms of the offer and how it is serviced.

VADSA intends to operate across all market sectors and has an impressive goal of attracting 3 million subscribers in the next 3-5 years.

The Business Challenge

VADSA had a well developed technical solution for the MVNE when they approached Graystone Strategy.

Their technical solution used the Red Compardida wholesale network provided by Alten Redes for radio access, with additional national roaming and a multi-IMSI roaming solution.

This was supported by multiple other vendors supplying BSS, online charging, core network, SIM cards and web, app and payment services.

VADSA now needed to progress their operational readiness which included developing the business processes, operating model and testing strategy that would allow them to progress towards a successful launch.

VADSA also recognised that as a small start-up company they needed to bring in additional people to service the MVNO. The timing of recruiting these people and the specific details of the roles they fulfil was an important element of the go to market activities.

The Solution

VADSA contacted Graystone Strategy for support, having received recommendations from previous Graystone Strategy clients regarding the experience of the team and the quality of the work they delivered.

Graystone Strategy proposed a 12 week project that delivered against VADSA objectives in 4 sprints.

The project started at the same time as the Covid-19 pandemic and UK wide lockdown.

This resulted in all interactions and workshops between VADSA, Graystone Strategy and the other strategic vendors being undertaken using video conferencing. Although this complicated the way that the workshops were structured it did not impact the delivery.

The Project team was a multi-skilled team that had worked tgether on several other MVNO assignments. The team included:

Managing Consultant

Business Readiness & Project Management Consultant

Business Analyst

Operations and Business Processes Consultant

Customer Experience and Proposition Consultant

The team worked collaboratively with VADSA and their strategic vendors to undertstand VADSAs requirements, the customer needs and journeys and the technology and processes required to serve those journeys.

Outcomes

At the end of the 12 weeks of sprints the Graystone Strategy team in collaboration with VADSA had delivered:

A detailed proposition definition and business requirements
Level 0 mapping of all vendor interactions
Level 2 User journeys aligned to business requirements and vendor use cases
Level 3 business processes
A detailed Business Operations Manual
A recommended organisation design for start-up, scale up and steady state including roles, skills and key interactions
A User acceptance Test Strategy linked to the business processes and user journeys plus additional supplementary test cases

In addition to the agreed deliverables the team were also able to work with VADSA and proactively identify some potential risks and challenges based upon their extensive operational experience. This allowed VADSA to deal with these challenges before they become faults or issues logged in the UAT.