MDS Global - Graystone Strategy

“We decided to use Graystone Strategy to create VNO content because of their detailed understanding of the VNO and Wholesale markets. We have been delighted with the quality and detail of the documents they contributed to”.

- Ruth Bennet Marketing Manager MDS

About MDS Global

MDS Global is a leading BSS-as-a-Service provider of VNO, B2B and IoT solutions. They manage all aspects of monetisation, assurance and customer steering for complex products and services. MDS Global offer a digital operating model in a DevOps context, which enhances stakeholder experiences and provides unprecedented business agility. Boasting a global client list that includes operators and MVNOs in Malaysia and Mexico as well as Europe, customers include market leaders such as Vodafone, BT, Eir, O2, redONE, Colt and KPN.

The Business Challenge

MDS Global wanted to expand their sales efforts in the VNO and MVNO markets globally, specifically targeting potential clients with their VNOnDemand BSS-as-a-Service offering.

Key to their marketing strategy was a series of blogs, white papers and content assets that could be used to build awareness, encourage consideration and drive leads down the sales funnel.

The content needed to be informative, demonstrating a clear understanding of the VNO ecosystem, whilst also positioning MDS Global products and services to prospective customers.

The Solution

MDS Global engaged Graystone Strategy to co-create the content for the campaign. Working jointly on the brief and key messages, MDS Global supplied the product details and context and Graystone Strategy used their experience in the MVNO market to build the story and ensure it was relevant to a broad VNO audience.

Outcomes

The result of the campaign was a range of co-created assets which drove additional traffic to the website and generated some good quality marketing qualified leads. Some examples of the work can be found here:

Ruth Bennet, Marketing Manager at MDS Global commented, “Having access to a team of subject matter experts AND industry specific content writers allowed us to develop a suite of extremely valuable assets that have been used throughout the sale funnel.”