I imagine everyone was heartened by the news a vaccine is on the horizon. But it’s clear we still need to be cautious and follow the restrictions and continue operating in emergency mode. Reading between the lines, it remains to be seen if lockdown will really lift on the 2nd December. ‘Expect the unexpected’ is therefore the motto for now.
It’s evident that retailers are among those closely following this mantra. Criticised in the past for bringing out Christmas goods too early, this year it seems the public is receptive. Christmas trees can already be seen through windows in our neighbourhood and recent research by M&S found that Christmas-related searches had increased on its website by 80%.