There are no guarantees with PR. That’s a guarantee.
It’s important to ensure anyone considering PR knows the risks. It’s not advertising. It takes an altogether different kind of creativity to achieve results.
I say that because for many businesses, having newsworthy stories that will attract the attention of the press isn’t a daily occurrence. In fact for some, it’s not even a monthly or quarterly one.
That’s when business owners think ‘game over’. No news, no PR. Wrong. In fact, for most of my clients I’d say 90% of their coverage comes from having an opinion and having the courage to share it.