Are MVNOs missing the point on customer comms?

I’m gearing up for the MVNOs World Digital Symposium digital symposium where the agenda will focus on launching, running and growing digital MVNOs.

One question I’ll be posing is whether MVNOs are really thinking through how customers are acquired and managed when the operator model depends on the use of digital platforms? The answer may seem obvious: simply build the comms channel into the apps and service models you design and launch.

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