Amazon to break into mobile? It’s a bet I’d be happy to make

I’ve been reading a lot of the market predictions for 2019 and one of the reports I came across suggested that Amazon could lead the mobile sector*, capturing a quarter of the market, if it launched a service that included Amazon Prime. 

But most interesting was the idea that even if Amazon launched without including Prime, 12% of mobile customers would join on the value of its brand alone.

Given Amazon’s penchant for taking on high margin sectors, ones that make good use of its existing sales channel, it stands to reason that mobile could well be on the ‘to do’ list.  Continue reading Amazon to break into mobile? It’s a bet I’d be happy to make