How will customer roaming use change when they can “Roam like Home”
On June 15, Britons holidaying in Europe will cease to pay roaming costs when they use their mobile phone thanks to new EU legislation ‘Roam like Home’. Under the new rules, EU citizens can take their mobile plan on holiday, putting an end to expensive bills. But recent research, by Graystone Strategy, shows that 67% of British Mobile phone users are unaware of the new legislation and the impact it will have on their mobile phone bills. Our research shows that 61% of people are worried about using their phone on holiday for fear of getting a hefty bill when they get home, and a fifth of people never use their phone abroad to avoid bill shock completely. However, once participants in the study were told about the new law, 63% said they would use their phone more, with half (49%) saying they would use more internet services. A further 43% added they would now use streaming services like Netflix and Spotify for at least 30 minutes a day. (more…)
