MVNOs need to rethink segmentation or admit defeat
As Brexit negotiations rumble on, one thing is certain: skilled workers from Europe are leaving Britain. For MVNOs that have based their business model on a migratory workforce or a low cost proposition it’s a precarious time, writes James Gray, a director of Graystone Strategy. To add to their woes, mobile operators like Vodafone have made the strategic decision that sub brands are more lucrative and a better way to stretch their brands into markets they wouldn’t usually attract. The operators are of course being canny and while they aren’t closing down all the MVNOs on their networks, they certainly aren’t rushing to forge new contracts with potential partners unless they really feel they are bringing incremental value and customers.
